The rise of Artificial Intelligence (AI) is perhaps one of the most transformative forces in nearly every global industry. From medical technology to online retail, AI technology is rapidly evolving and pushing the boundaries of what we thought possible. The world of marketing and graphic design is no exception. Read on to discover the key elements of this revolution, how they can make your marketing and design more efficient, and why this matters.
Key Concept - Algorithms
To understand how AI technology works, you need to be familiar with algorithms. In its most basic form, an algorithm is simply a process or set of rules used in calculations or problem-solving operations, particularly by computers. They essentially define what a computer needs to do and how to do it. Search engines use algorithms to find relevant content quickly, social media uses algorithms to prioritise content in our feeds.
Creativity
AI is revolutionising design and the creative process. Increasing use of AI tools means repetitive tasks like image resizing and colour adjustment can now be automated, leaving designers more time and energy to focus on the creative elements of a brief.
Perhaps the most exciting application of AI in graphic design is the use of generative algorithms. Starting with a prompt such as text, an image, or a video, generative AI can then harness complex algorithms to return new content in response to the prompt. Tools such as adcreative.ai are already being used by thousands of leading brands to create visually stunning content that is perfectly optimised for search engines and social media in a fraction of the usual time needed for complex design projects.
Designers are also able to harness AI to do lightning-fast searches of image databases, identifying the most relevant content and helping marketing teams to stay ahead of the latest trends.
Personalisation
One of the most powerful ways that AI is being used in marketing is in the field of data analytics. Algorithms are able to process and analyze incredible amounts of data at high speed, helping marketing professionals to make decisions informed by real-time information. Customer behaviours and preferences can be understood far more easily, and businesses can create targeted, personalised content that can attract new clients and boost the loyalty and retention of existing ones.
Efficiency
AI tools can be integrated into digital customer engagement, freeing up human resources for tasks that require more time and creativity. Many businesses, from shops to hotels, are using virtual chatbots and assistants as the first-line response tool of choice for everything from order processing to routine enquiries.